The Message of the President

Serdur Global

Dear business partners and dear colleagues,

The past two years have been a challenging period in which we tried to cope with the economic and social fluctuation created by the Covid-19 pandemic all over the world. The pandemic has changed not only our budgets, but also our entire lives, from our daily conversations to our habits, from our expectations to our plans. The epidemic limited the activities of some sectors as well as our social life. We expect the world economy to start to recover as of 2022, with the spread of vaccines and the start of the production of drugs to be used in the treatment of the disease.

As the Serdur Global family, the health of our employees was the top priority for us during the pandemic process. We were at the beginning of our work by applying the measures at the highest level. On the other hand, we made fast and agile decisions in the face of constantly developing technology, new concepts that entered our lives, and changing ways of doing business. We added new countries to our portfolio by reinforcing our creativity in design with our power in production. Serdur Global, serving in four continents and over 40 countries, will soon add offices in Dubai and Miami to its offices in Istanbul and Doha.

If we take a look at the furniture industry… In 2019, Turkey’s share in furniture production, which exceeded 700 billion dollars all over the world, was only 11 billion dollars. While the production in our country is expected to reach 29 billion dollars by 2030, the global equivalent of this figure is 1.4 trillion dollars. It would not be a surprise if India joins the largest producers (36% in China, 11% in the USA, 5% in Italy) with an annual growth of 5 percent over the last five years. As the Serdur Global family, we set our sights high. We aim to become one of the most important manufacturers first in the Gulf and then in the world by increasing our share in this market every year. We do not ignore Africa, which is the only region in the world where the young population will continue to grow until 2025.

In line with these goals, we integrate the latest technology into our production lines and put the most innovative systems into practice in our factories in both Istanbul and Doha. On the other hand, we also take care of natural resources by focusing on issues such as energy efficiency and water efficiency. We carry out our activities in line with our sustainability principles by adopting production methods that respect the ecosystem and creating value for nature. Because we are aware that sustainability will take its place among our most important agenda items in the near future.

As Serdur Global family, we will continue our steady growth in 2022. We are determined to increase our contribution to the country’s economy by focusing on production and exports. We will intensify our steps to strengthen our presence in the global arena with the brands Cadi Design and Sernox that we have incorporated. With our vision of being an “exemplary” and “pioneer”, we will follow every innovation, constantly improve ourselves, focus on growing our brands and our financial discipline. We will continue to serve and produce for all our stakeholders with common sense optimism and in a consistent manner.

I would like to express my sincere thanks to our valued customers, suppliers, managers, colleagues and all our stakeholders who supported us, with whom we will achieve many more successes together.

Love and respect…

Serkan Mehmet Durdu – Chairman of the Board of Serdur Global